Why Faberdashery has a letterpressed logo…
In 1457 Johannes Gutenberg invented movable type and the printing press. In doing so he changed the world. How?Being able to produce written word en-mass meant ideas could be communicated better, faster and across greater distances. The number of people who could afford to have books in their homes increased dramatically, as did literacy. Suddenly a new world of knowledge and communication opened out before people. The social impact of printing press technology was enormous.
In many ways 3D printing is like the printing press. It is the technology that is set to; not just revolutionise products and manufacturing; but to set a new standard for how we share knowledge and understanding of the objects that surround us. When we conceived the idea of Faberdashery we were inspired by the parallels in the printing press and 3D printing.
We loved the idea of our logo being an analogue production, just as 3D printing ultimately is and this is why we decided on a letterpressed logo. Letterpress printing is carried out now by just a handful of experts who are keeping the tradition alive. The process is a stunning and underrated art, and those that do it are true craftspeople. Our printer was no exception. His studio is a wonderland of mind-blowing machinery and gorgeous prints and his work is inspiring. Just like a 3D printer, a letterpress is a machine where you can really see the magic of technology in action. The machines themselves are awe-inspiring and the results not only look amazing but also invite you to touch, feel and fully experience the type on the paper (just the way a 3D print impels the observer to handle it).
We would love to see the preservation of typefaces through 3D scanning. Last year Yara Khoury and Melle Hammer created the first 3D printed typeface with their Kashida-arabic and Kashida-latin 3D fonts. The results are beautiful. Check out also the cool stuff RichRap over at richrap.blogspot.com has been doing with his 3D printed business card.